Affiliate & Partnerships Veteran

I specialize in launching and scaling affiliate programs. After a decade of swimming in this complex industry, I have developed proven strategies for B2B and D2C brands, and collected the “know-how” for delivering growth.I will ensure your affiliate strategy is optimized and aligned with your brand objectives. From boosting profits to focusing on quality customers, let's get you to those goals.

Industry Certifiactions

My industry knowledge comes from years of being in the trenches. Let's apply it to your business.

Previous Work

How Affiliate Marketing Works

This is a performance marketing channel based on relationships and numbers. A company will compensate an affiliate partner for referring sales through their own online marketing efforts.Affiliate marketing can be a powerful revenue driver and brand builder. Any company selling a product or service online should implement it.

Full-service Affiliate Program Management

Affiliate RecruitmentNothing happens without attracting new affiliate partners. This is the “heavy lifting” of building a successful affiliate program. I can leverage my network of established relationships with some of the largest affiliates in the industry. Then I undertake the research, negotiation, and onboarding of affiliates that match your product categories.

Program OptimizationOptimization in an affiliate program is the most neglected aspect of growing a profitable channel. I pay attention to the nuances in order to maximize each opportunity at the partner level. Analyzing marketing funnels helps increase brand exposure and conversion rates to create win-win partnerships for you and your affiliates.

Compliance & ReportingI believe in quality over quantity. The cost of partner non-compliance is high. From hands-on experience, I know how to protect clients from making common and costly mistakes. My goal is to drive quality revenue, which means auditing affiliate promotions, content, creative assets, and much more. Then, I can deliver results and around established KPIs.

Network Partners

Making Sense of a Complex Revenue Channel

Everyone wins in affiliate marketing.The key is properly launching and managing the program. When done right, it can be a business's best converting and highest contributing channel.

AdvertisersThe merchant or brand is the advertiser who is selling the product directly to the consumer. Advertisers create their affiliate program and its terms for the affiliates to participate. Then they attempt to attract affiliates with audiences who are the target customers for the product being sold.

AffiliatesAlso known as publishers, are individuals or companies that promote an advertiser’s product or service in exchange for a commission. They can monetize their content by generating traffic from ads, followers, search results, and other sources. Affiliates earn a commission when a referral transaction takes place.

ConsumersAnyone who makes a transaction with the advertiser. Consumers click on an affiliate link, reach the advertiser’s website, and make a purchase or complete a lead, thus generating revenue for the advertiser and affiliate. Affiliate marketing is built around the purpose of attracting as many consumers as possible.

Network vs Platform?

The primary function of these networks or platforms is to track clicks and conversions and attribute them to the appropriate affiliate. The technology has to offer reliable tracking and fit the needs of the advertiser’s products. This is done through the use of tracking links, cookies and conversion pixels which informs the commission payments and reporting.Depending on the type of product and goals of a company, networks and platforms have advantages and disadvantages. Likewise, affiliates face benefits and drawbacks based on what technology an advertiser chooses to host their affiliate program.

All the Moving Pieces and MoreMeasurable KPIs
Brand Search Monitoring
Commission Reversals
Program Terms
Internal Reporting
FTC Compliance
Discounting Strategies
Conversion Rate
Managing sub-network partners
Geo-targeting
Lead Quality Control
Commission Structuring
Customer LTV
Relationship Management
Conferences & Events
Brand Approved Content
Cookie Window Duration
Acquisition Budget & Forecasting
Network vs Platform Selection
Payment Processing Schedules
Fraud Detection
Affiliate Segmentation
Custom Landing Pages
Competitor Affiliate Programs
Affiliate Recruiting
Vetting Prospective Affiliates
Affiliate NewslettersMuch more…

How Can I Help?

New Program Launch
Ongoing Program Management
Strategy Consultations
Publisher Monetization
Coaching & Training
Choosing Affiliate Platforms
Lead Generation
Customer Referral Programs
Influencer Marketing
Influencer Talent Management

All Services

Affiliate Programs

Launches and management of affiliate and performance marketing programs.

Customer Referrals

Designing, launching, and managing 'refer-a-friend' programs.

Publisher Monetization

Acceptance to brand partnerships and monetizing publisher content.

Coaching and Training

Teaching strategies, best practices, and sharing industry insights.

Influencer Campaigns

Booking and managing campaigns in digital media for brand exposure.

Contextual Ads Management

Launching and managing Display Ad campaigns.

Email Marketing Campaigns

Building and executing email newsletter campaigns.

Speaking Engagements

Available for conferences and podcasts on a limited basis.

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